Ivara Appoints New Vice President of Sales and Marketing

Kevin Antram Joins Ivara to Drive Sales Growth and Marketing Strategy

BURLINGTON, ON (May 28, 2007) – Ivara Corporation, the industry leader and innovator in asset reliability solutions, today announced that Kevin Antram has been appointed as vice president of Sales and Marketing. Reporting directly to Gerry Bleau, president and CEO, Antram will be responsible for managing and expanding Ivara’s sales organization and collaborating with partners to position the company for aggressive growth. In addition, Antram will lead the strategic direction of the company’s marketing organization to support sales efforts and further solidify Ivara’s industry leadership in the asset performance and reliability market.

A seasoned executive, Antram brings over 18 years of successful experience in technology sales and marketing to his new role. Most recently, Antram worked for Reynolds and Reynolds, an automotive technology leader, where he served as Canadian vice president of sales and led the company to record profitability and significant year-over-year revenue growth. Previously, he worked as vice president and general manager at MapInfo Corporation, where he was responsible for setting the company’s strategic direction and leading innovative marketing programs that strengthened MapInfo’s market positioning in the predictive analytics industry. Antram also worked with J.D. Edwards Canada in various capacities including vice president and general manager, where he successfully implemented profit-driven management and sales models that resulted in dramatic revenue growth.

“Kevin’s successful track record in business development and strategic marketing will enable him to aggressively lead our sales growth and further solidify our position as the industry’s reliability leader,” says Gerry Bleau, president and CEO, Ivara Corporation. “I am pleased that Kevin has joined us and I’m confident that he will make a tremendous impact on Ivara’s next wave of growth.”

“Organizations today recognize that improved equipment reliability translates into improved bottom line results and Ivara has helped businesses make their vision of optimal asset performance a reality,” said Antram. “I’m proud to be a part of this world-class organization and I look forward to putting my experience to work to drive profitability, market awareness and customer satisfaction.”

About Ivara
The leader in asset reliability solutions, Ivara helps capital intensive companies improve operational performance by better managing the reliability of their plant assets. Ivara’s unique methodology implements reliability one asset at a time, resulting in a high financial impact that is quickly realized. By putting a proactive asset reliability process, supported by reliability expertise and state-of-the art Ivara EXP reliability technology, Ivara helps transition organizations to proactively managing asset health. For more information about Ivara, visit www.ivara.com