January 19, 2007
Lawson Software Delivers Enterprise Asset Management to U.S. Energy and Transportation Markets
January 18, 2007
By Houghton LeRoy
ARC Advisory Group
Lawson Software recently announced that it will be focusing on marketing, selling and supporting its enterprise asset management (EAM) solutions to the energy and transportation sector within the United States. The company also signed an alliance agreement with Deloitte Consulting LLP to provide the implementation-related services for the recently upgraded EAM component of the M3 application suite.
This is a significant announcement since this will be Lawson’s (albeit Intentia) first major attempt at marketing its EAM solution in the U.S., even though the solution has had tremendous success in the European and Asia-Pacific regions.
In July, 2006, Lawson Software merged with the Stockholm, Sweden-based Intentia International to form one of the largest enterprise software companies dedicated to the mid-market, and this combination was to leverage each other’s geographical strengths and portfolio of products. Lawson was very strong in the North America markets, while Intentia was quite robust in Europe and the Asia-Pacific region. From the product perspective, Lawson products focused on financial, human resources, procurement, and retailing, while Intentia products focused on manufacturing, distribution and maintenance applications. It was a true set of complimenting applications.
Lawson has had a long term relationship with Delloite for implementation services related to its original suite and now, for the first time, Delloite will be providing a channel and support infrastructure for EAM in the U.S. With this very strong relationship, Lawson Software has an excellent opportunity to penetrate the North America EAM market, which, including IT, represents 50 percent of the $2.2 billion Global EAM market, as defined in ARC’s “2006 EAM/CMMS Solutions Worldwide Outlook” study.
